Skip Menu

Revised November 16, 2023

Important: Please read these Terms of Use carefully before accessing and using this website.

Publlo is an automated platform for digital sponsored articles (“ads” or “articles”), enabling advertisers to purchase sponsored articles via a wide range of publishers on one platform.

Publlo operates a platform accessible from the website (hereinafter referred to as the “Platform”) which allows:
Advertising agencies (hereinafter the “Agencies”);

Editors who own media that publish advertising space;

Sales representatives of the Editors and;

Intermediaries commissioned by the Editors (the persons referred to in (ii), (iii) and (iv) together being referred to as the “Editors” and the Agencies and the Editors together being referred to as the “Publishers”).

Publlo offers the marketing of media as defined below and, where applicable, sponsored content offers as defined here bellow.

The purpose of the Platform is to allow Publishers to entrust Publlo with the subcontracting of the Publishers’ advertising spaces (hereinafter the “Media”).

These Terms of Use create a legal agreement between you or the legal entity, as applicable, identified as the user when you registered on this website (“You” or “Your”), and in such case You register at Publlo according to these Terms of Use, and Publlo, Inc. (“Publlo”) that governs: (1) the information made available through the website (“Information”); (2) the nature of the relationship between You and Publlo; (3) Publlo’ use of Your information gathered through this website; and (4) Your use of this website, related websites, related advertising services, related analytics data, and the Information (collectively, the “Publlo Site”). For purposes of our Agreement, the term “website” may, at our option, include any current or future web apps, web plug-ins, co-branded websites, and/or affiliated websites in which Publlo currently participates or may participate in the future. By accessing any portion of the Publlo Site or by registering, you are indicating that You have read and understand, and that You assent to be bound by, these Terms of Use, which may be amended from time to time by Publlo pursuant to the terms herein. You represent that You have the authority to enter into these Terms of Use personally or on behalf of the company You have named as the user, and to bind that company to the Terms of Use. If You do not agree to any part of these Terms of Use, you are not permitted to access or use the Publlo Site or publish your content via Publlo.



Payments. Members agree to pay for any and all purchases and services made through the Publlo Site, and to pay for any and all late fees, bank fees associated with bad checks, collections and/or attorney’s fees resulting from any non-payment. Publlo will begin to bill Members for service no later than the publishers approve the media, ads or articles for advertising. Invoices are sent to Members via email and on some occasions by fax. If the Member chooses to use a third-party vendor for payment processing, Publlo will not be responsible for any additional fees.
If a member’s account becomes sixty (60) days past due or more, account access will be suspended. If an account is suspended due to a past due balance, the Member will not be able to access the Publlo Site until their account is no longer past due. Suspended accounts will continue to accrue charges and may be terminated at any time. If an account has 6 months of invoices with no payments the account will automatically be cancelled while we proceed to collect on the open invoices. These invoices are still subject to late fees.

Billing for product upgrades or downgrades will be reflected on the 1st of the following month and will not be prorated.

To place an Order, you must be at least at the age which enables you to bind yourself to contracts per local legal requirements in the place where you reside. By placing an Order, you confirm that you meet this requirement.

The information contained in these Terms and the data contained on the Website and Checkout do not constitute an offer to sell, but rather an invitation to contract. Once you have placed your Order, it will be acknowledged via an email which will contain the relevant details of your Order. Please note, this e-mail does not constitute an acceptance of your Order to buy the ad/article – it only constitutes an acknowledgement of your Order. Your Order is not accepted (and therefore no commitment is made to provide you with the ads), and no contract for the sale of such adds shall come into effect, until your Order is specifically accepted by the publisher and a confirmation email is sent (“Order Confirmation”). Order confirmation is subject to fraud checks and certain other mandated regulatory checks (such as ‘Denied Parties Screening’).

If the payment method you selected at Checkout supports an authorization mechanism (e.g. most credit/debit cards/transfers), then when you place your Order the applicable amount will only be authorized. You will be charged only after the add has been published, unless the Order is a ‘pre-order’ or a similar type of order, in which case the charge could be made even before the ad has been dispatched, depending on the particulars of the pre-ordered ad. If the payment method you selected does not support authorization mechanism, the charge will be immediate upon placing the Order (or such other timing set by that specific payment method you used, if applicable). Please note that you will be charged the full Order amount even if the Order is published in parts. Please note that a credit line is charged and preserved before your order. Pre-Payment shall not affect your legal rights under these Terms (including for example any right of refund).
Appropriate efforts are made to process and fulfil any Order as quickly as possible. However, certain Order may be declined, notably abnormal orders, orders which are suspected to be placed not in good faith or orders which have not been placed by individuals or Prohibited Categories and advertisements. Your Order may also be declined or cancelled, upon notice to you, if: (a) the ads is unavailable (in which case, if the payment was processed, you will be refunded in accordance with these Terms); or (b) the payment information you provided cannot be verified.
if a suspicion arises that someone’s identity, address, email address and/or payment information has been used fraudulently or in an unauthorized manner, you may be required to provide additional verifications and information before, and as a condition to, the acceptance of any Order.
Moreover, an Order may be cancelled (in full or in part) even after the Order Confirmation was dispatched, even after it was published (in full or in part), if a suspicion arises that there could be, or actually were such circumstances (on our part or any third party’s part) giving rise to a good faith, genuine or honest error, mistake or misunderstanding pursuant to which we would neither have sent the Order Confirmation nor have agreed to sell the adds/articles. An example could be a specious low price for a adds/articles otherwise costing significantly more. In the event of such genuine error, you shall receive a properly detailed notice of cancellation, following which your Order will be automatically cancelled, and you will be refunded the amounts you actually paid.
You may pay with the payment methods specified at Checkout. The availabiliy of such payment methods is dependent on your geographical location.
You acknowledge Publlo has no control the relationship and commercial terms between you and your bank or credit/debit card issuer, and Publlo also has no way of knowing in advance whether you will be charged fees or surcharges, as each bank and credit/debit card issuer has its own policy.
Depending on your geography, payment may be routed through one of our intra-group affiliated companies, acting as our agent. Payment will be made to such affiliate, which will constitute a payment to us, and will discharge you from your payment obligations in connection with the purchase of the ads from us.
Publlo makes every effort to create a pleasant, efficient experience for you. In case of dissatisfaction, the company undertakes to handle every inquiry. Inquiries will be handled with the Publishers. The member will be informed of his request and at the end of the inquiry will receive a response.
In every purchase of a service or product through the site, the buyer will receive confirmation regarding the details of the purchase. The buyer must check the details of the order and make sure that there was no mistake in it.
Cancellation of a purchase by contacting customer service by telephone or by contacting us on the site will be done in accordance with the provisions of the Israeli Consumer Protection Law and, but not less than:
Cancellations from 0 to 24 hours after publishing: 10% cancellation fee will be charged
Cancellations from 24 to 72 after publishing: 30% cancellation fee will be charged, plus any additional charges.
Cancellations 3 to 30 days after publishing: 100% cancellation fee will be charged, plus any additional charges.
Telephone, SMS and Email Services
Publlo includes optional services to utilize telephone and SMS capabilities.
User ID and Passwords
If You register a User ID and Password using the Publlo Site, or provide certain information via the Publlo Site, You agree to complete the registration, or other process provided by the Publlo Site, by providing current, complete, and accurate information as requested by all forms generated by the Publlo Site. You may not provide any false or fraudulent information to Publlo to gain access to the Publlo Site, register a User ID or Password, or to become a Member. You may not submit any Prohibited Categories as written below.
Members are responsible for safeguarding any password that are used to access any areas of the Publlo Site. Members agree to avoid disclosing passwords to any third party and that only Member and Member’s employees are granted access to User ID(s) and Password(s). Members agree to take sole responsibility for any activities or actions under Member’s User ID(s) and Password(s), whether or not Member has authorized such activities or actions. Member will immediately notify Publlo of any unauthorized use of Member’s User ID(s) and Password(s). You may change Your password at any time using the Publlo Site.
Intellectual Property and License
All right, title, and interest in and to all advertisements, templates, analytics data, logic, design, and software (including object and source code), content, text, images, and other materials on the Publlo Site are either owned or licensed by us, and are protected by international copyright, trademark, and other laws and treaties. ALL RIGHTS ARE RESERVED.
Publlo hereby grants Members registered in accordance with these Terms of Use a nonexclusive, nontransferable, nonsublicenseable, revocable, limited license to use the Publlo Site solely for Your own internal business purposes. Members must keep intact, and may not remove or alter, any copyright or other proprietary notices on any advertisements, templates, content, text, image, or other material provided by the Publlo Site.
You hereby agree, excluding your contents, that You shall not: (a) republish material from the Publlo Site; (b) sell, rent or otherwise sub-license material from the Publlo Site; (c) reproduce, duplicate, copy or otherwise exploit material on the Publlo Site for a commercial purpose; (d) edit or otherwise modify any material on the Publlo Site; (e) redistribute material from the Publlo Site; or (f) copy or modify the HTML or other software code provided by the Publlo Site.
The Publlo Site can be used to generate content, such as, but not limited to, ” Photos”, “PDF”, “Postcards”, “WebFlyers” and other materials that are created for the Member to use for advertising purposes. You grant Publlo a fully-paid, royalty-free, perpetual, irrevocable, worldwide non-exclusive right and license to use, distribute, reproduce, modify, adapt, publicly perform and publicly display, your content (in whole or in part) for purposes of operating and providing the Publlo Site to You. You warrant that the holder of any worldwide intellectual property right, including moral rights, in Your content, has completely and effectively waived all such rights and validly and irrevocably granted to You the right to grant the license stated above. You agree that You, not Publlo, are responsible for all of Your content that You make available on or in the Publlo Site.
No Unlawful or Prohibited Use
As a condition of Your use of the Publlo Site, or becoming a registered Member, you warrant that You will comply with all applicable laws, statutes, ordinances, and regulations regarding Your use of the Publlo Site and any related activities. Specifically, it is Member’s responsibility to abide by any copyright law and advertising law. It is illegal to advertise “any preference, limitation, or discrimination because of race, color, religion, sex, handicap, familial status, or national origin, or intention to make such preference, limitation or discrimination.” You hereby grant Third party sites the right and license to access, use, distribute, reproduce Your advertisements (including advertisement You post on third party sites) for purposes of compiling these analytics.
As a condition of Your use of the Publlo Site, or becoming a registered Member, You warrant that Your use of the Publlo Site and the advertisements that You create using the Publlo Site will not violate any agreement You have with a third party or any third party rights.
In addition, You warrant that You will not use the Publlo Site in any way prohibited by these Terms of Use. If You do not comply with all applicable laws, statutes, ordinances, and regulations, or violate any third-party rights or any of these Terms of Use (in Publlo’ discretion), Your permission to use the Publlo Site will automatically terminate. Publlo reserves the right to revoke Your access to and use of the Publlo Site at any time, with or without cause.
Links and Posting to Third-Party Websites
The Publlo Site advertise your content via websites operated by parties other than Publlo.. Publlo does not control such websites and is not responsible for their content. When access to any of the third party sites via to the Publlo Site, You do so entirely at Your own risk. Publlo does not guarantee the posting of information on these sites.
General Disclaimer
You and Members acknowledge that scheduled maintenance and errors within third party systems may impact the availability and accuracy of Information provided by the Publlo Site. You and Members agree that Publlo shall not be responsible or liable for the availability or accuracy of Information provided by the Publlo Site or third-party site. You and Members also agree that Publlo is not liable for services affected by third party websites, services, or resources and is under no obligation to provide proration of fees based on such maintenance, errors, or affected third party sites.
All information provided on the Publlo Site is provided “as is” with all faults without warranty of any kind, either express or implied. Publlo hereby disclaims all warranties, express or implied, including, without limitation, those of merchantability, fitness for a particular purpose, title, and noninfringement or arising from a course of dealing, usage or trade practice, except to the extent such disclaimers are held to be legally invalid.
Limitation on Liability
Neither Publlo, its parent, affiliates, or subsidiaries, or any of their respective directors, employees, agents, vendors or suppliers will be liable for any direct, indirect, special, punitive, consequential, or incidental damages including, without limitation, lost profits or revenues, costs of replacement goods, loss or damage to data arising out of the use or inability to use the Publlo Site, or damages from the use of or reliance on the information present on the Publlo Site, even if Publlo has been advised of the possibility of such damages.
Members represent, warrant and agree that: (i) Member has agreed to generate advertisements vis third parties; (ii) Publlo generated advertisements shall contain valid information; (iii) Publlo generated advertisements shall contain valid contact information; (iv) Members either own or have acquired all necessary rights in the trademarks, logos, brand name, copyrightable works, and other intellectual property works that appear in Publlo generated advertisements; (v) Members are and will remain duly licensed in good standing in the state in which its principal office is located.
Member agrees that all content posted to the Publlo Site is Member’s sole responsibility. Member agrees that Publlo will not be liable, under any circumstances and in any way, for any errors or omissions, loss or damage of any kind incurred as a result of use of any content Member posts to the Publlo Site (“Content”). You agree to evaluate and bear all risks associated with the posting or use of any Content, including any reliance on the accuracy, completeness, or usefulness of such Content. Content You post on the Publlo Site is not edited by Publlo, as such, cannot be so attributed.
Modification of the Publlo Site
Publlo (and/or its suppliers) reserves the right in its sole discretion to improve, modify, or remove any information or content appearing on the Publlo Site. Publlo may discontinue or revise any or all aspects of the Publlo Site in its sole discretion and without prior notice. Without limiting the foregoing, Publlo reserves the right to change the terms, conditions, and notices under which this Publlo Site are offered at any time. Unless otherwise provided in our Agreement, all amended terms automatically take effect upon either: 1) Your using the Publlo Site, 2) initial registration for new Members, or 3) immediately after they are posted on the Publlo Site for existing Members. If You do not agree to any change(s), You shall stop using the Publlo Site. Otherwise, Your continued use of the Publlo Site constitutes Your acceptance of such changes. It is Your and Members responsibility to check terms and conditions of these Terms of Use at the time of each use.
We view the protection of users’ privacy as a very important principle and will only use Your information as described in the Privacy policy. We do not sell or rent Your personal information to third parties for their marketing purposes without Your explicit consent, and we use Your information only as described in the Privacy Policy, including transferring that information to third party websites for advertising your content. We store and process Your information on computers located in Israel that are protected by physical as well as technological security devices. If You object to Your information being transferred or used in this way, please do not use our services or register as a Member.
Processing Personally Identifiable Information (“PII”)
Publlo may collect, store and analyze PII, such as, but not limited to, weblogs, IP addresses, names, email addresses, phone numbers, and other consumer PII on Your behalf for the specific business purposes for which You have retained Publlo services. Publlo is obligated under this agreement to not sell or disclose this PII collected on Your behalf to any third party.
The PII that Publlo collects and uses is solely related our own business purposes, operational needs, such as, but not limited to, auditing, detecting security incidents, fulfilling orders and transactions, processing payments, facilitating communication between You and Your prospective clients (consumers) and providing analytical reports for Your use. As a processor of PII, Publlo will not retain, use or disclose the PII collected on Your behalf through our services for any purpose other than providing services to You. You acknowledge that Publlo may be obligated under the law to delete a consumer’s PII collected on Your behalf if it is requested. PII that You collect through Publlo Site and services may bind You to certain obligations such as allowing consumers to Opt-Out of selling their PII, nondiscrimination policies and other requirements. Publlo will honor any valid consumer requests to remove consumer PII from our systems and databases. You agree that You will comply with all appliciable privacy laws.
Because Publlo provides advertising for a variety of Sites (who may or may not be registered Members), in the event that You have a dispute with one or more Sites, You release Publlo, its parent and affiliates (and its respective officers, directors, agents, subsidiaries, joint ventures and employees) from claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed, arising out of, or in any way connected with, such disputes.
Services Not Provided
Publlo is not part of any news or add company and does not provide real advertising services. Information provided by the Publlo Site is not intended to be and does not constitute advertising advice or services or copyright law services, the practice of law, advice or services. Because the Publlo Site is general in nature and may not pertain to Your specific circumstances, You should not act or refrain from acting based on any Information without first obtaining advice from your legal counsel.
You and Members hereby agree to indemnify and hold us (and our officers, directors, agents, affiliates, subsidiaries, joint ventures and employees) harmless from any cost, liability, charge, penalties, liquidated damages, settlements, claim or demand, including reasonable attorneys’ fees, court costs, and other costs of collection, made by any third party due to or arising out of Your or Member’s use of the Publlo Site, breach of this Agreement, or violation of any law or the rights of a third party, or incurred by us as a result of default under this Agreement.
Any breach of any of the obligations of these general terms and conditions of sale caused by a case of force majeure, as recognized and traditionally accepted by the case law of the Israeli Court, shall exonerate Publlo from its liability (force majeure being understood to mean, in particular, an unforeseeable, irresistible event external to the obligation debtor). If such an event occurs, Publlo shall inform you by any means as soon as possible. The suspension of obligations or delay shall not in any way be a cause of liability for non-performance of the obligation in question, nor shall it lead to the payment of damages or penalties for delay.
Default and Remedies
Without limiting any other provision in this Agreement, in the event Members default under this Agreement, including without limitation, by failing to pay us the specified monthly fees when due, we have the right to terminate the membership and Member’s service.

Resolution of Disputes
If a dispute arises between You or Members and Publlo, our goal is to provide You or Members with a neutral and cost-effective means of resolving the dispute quickly. Accordingly, You, Members and Publlo agree that we will resolve any claim or controversy at law or equity that arises out of this Agreement or our services (a “Claim”) in accordance with one of the subsections below or as Publlo and You or Members otherwise agree in writing. Before resorting to these alternatives, we strongly encourage You and Members to first contact us directly to seek a resolution by contacting us at Publlo will consider reasonable requests to resolve the dispute through alternative dispute resolution procedures, such as mediation or arbitration, as alternatives to litigation.
• Law and Forum for Disputes. This Agreement shall be governed in all respects only by the laws of the State of Israel in Tel Aviv court, without regard to conflict of law provisions. You and Members agree that any Claim or dispute You or Members may have against Publlo must be resolved only by a court located in Tel Aviv, except as otherwise selected by Publlo as described in the Arbitration Option paragraph below. You agree to submit to the personal jurisdiction of the courts located only within Tel Aviv, Israel, for the purpose of litigating all such Claims or disputes.
• Arbitration Option. For any Claim (excluding Claims for injunctive or other equitable relief), Publlo may elect to resolve the dispute in a cost-effective manner through binding non-appearance-based arbitration. In the event Publlo elects arbitration, Publlo shall initiate such arbitration through an established alternative dispute resolution (“ADR”) provider mutually agreed upon by the parties. The ADR provider and the parties must comply with the following rules: a) the arbitration shall be conducted by telephone, online and/or be solely based on written submissions, the specific manner shall be chosen by the party initiating the arbitration; b) the arbitration shall not involve any personal appearance by the parties or witnesses unless otherwise mutually agreed by the parties; and c) any judgment on the award rendered by the arbitrator may be entered in any court of competent jurisdiction.
• Improperly Filed Claims. All Claims You or Members bring against Publlo must be resolved in accordance with this Resolution of Disputes Section. All Claims filed or brought contrary to the Resolution of Disputes Section shall be considered improperly filed. Should You or Members file a Claim contrary to the Resolution of Disputes Section, Publlo may recover attorneys’ fees and costs, provided that Publlo has notified You in writing of the improperly filed Claim, and You have failed to promptly withdraw the Claim.
Except as explicitly stated otherwise, notices should be sent to:

By using the Publlo Site and agreeing to the Terms of Use, You are also agreeing to abide by our Privacy Policy and all other agreements and policies posted on the Publlo Site. Publlo reserves the right to refuse service to anyone and to terminate a Membership at any time. In its sole discretion, Publlo may assign the Agreement. Headings are for reference purposes only and do not limit the scope or extent of such section. Our failure to act with respect to a breach by You or others does not waive our right to act with respect to subsequent or similar breaches. No agency, partnership, joint venture, employee-employer, or franchiser-franchisee relationship is intended or created by this Agreement. If any part of this agreement is determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid enforceable provision that most closely matches the intent of the original provision and the remainder of the agreement shall continue in effect. Publlo may rely on Your electronic signature to create a binding valid agreement and/or Membership. From time to time Publlo may send emails regarding its products and services, or may call customers regarding Publlo’ products and services, and You and Members hereby expressly consent to receiving such emails and telephone calls. See Privacy Policy for more information. The following Sections survive any termination of the Agreement: Release, Limitation on Liability, Indemnity, Resolution of Disputes, Default and Remedies, and Notices and General.
Prohibited Categories and advertisements
• No promotion or sale of adult products
• Content may not be:
o Overly sexual
o Imply nudity
o Display excessive amounts of skin, cleavage or focus unnecessarily on body parts
o Allude to sexual activity

• No content targeted to children under the age of 16
Controlled or Illegal Substances
• Content cannot promote:
o Ads must not promote the sale or use of illegal, prescription, or recreational drugs
• Promotion of hemp-based CBD (cannabidiol) products with little to no THC is acceptable in countries where CBD is legal

Fake News
• Sites that seek to intentionally deceive the reader into believing something that is not true
• Content designed to deceive the reader into believing that they are reading legitimate editorial content or fact-based news
• Could be a cleverly disguised advertisement (with little or no value afforded to the reader) or a piece of propaganda or a hoax

Hate, Violence, or Discrimination
• Content cannot:
o Defame an individual, organization, or group of people
o Exploit or endanger minors
o Segregate or classify individuals or groups of people by race, religion, ethnicity, sexual origin, color, age, gender identity, family status, disability, or medical condition
o Include the use or promotion of weaponry or explosives

High Risk of Fraud
• No content that encourages high-risk investments or money-making schemes with the intention of profiting off user participation (i.e. “Get Rich Quick” Schemes)
• No Payday Loans or Cash Advance Loans
• No Penny Stocks, or Binary Options
• No non-premium TV/Movie streaming boxes (acceptable brands are Mi/Xiaomi, Apple TV, and Amazon Fire stick).
• No Penny Auctions
• Contains adware, malware, spyware, virus, Trojan Horses, or other features designed to infiltrate or damage computer systems or access personally identifiable user information without explicit user consent
• Content cannot advocate for or promote one religion over another

Sexual Enhancers
• No male enhancement or erectile dysfunction products directly sold to consumers

Unsafe Products or Supplements
• No anabolic steroids, ephedra, or HGH (others may be added according to Publlo’s discretion)
• No herbal supplements that mimic the effects of illegal substances (magic mushrooms)
• No nootropics, ‘brain pills’, or ‘smart drugs’ meant to improve cognitive function

Content can promote the sale of alcohol only in countries that allow the sale and advertisement of alcohol. Content must not:
• target minors or display minors consuming alcoholic beverages;
• associate the consumption of alcohol to having health benefits or improving social, sexual, athletic, or professional performance;
• imply excessive drinking or that excessive drinking is therapeutic, relaxing, or stimulating;
• show people under the influence of alcohol;
• emphasize a product’s alcohol strength;
• associate drinking with activities that require a certain level of skill with coordination (driving or sporting activities);
• use celebrities or people/icons/cartoons or any other image that may be appealing to minors.
Marketers are solely responsible for complying with applicable federal, state and local laws and regulatory guidelines (including age-gating where necessary). As a reminder, marketers are solely responsible for the content that they wish to run in our network.

Tobacco products
• Content can promote the sale of tobacco-related products only in countries that allow the sale and advertisement of tobacco. Such offers can be promoted by managed accounts only, and upon verification by the Publlo team.
• Marketers are solely responsible for complying with applicable federal, state and local laws and regulatory guidelines (including age-gating where necessary).

Dating & Personals
• Content must not promote one-night stands, hook-ups, and sexual encounters
• Content must not promote infidelity or casual sex
• Content must not promote International matchmaking or mail-order bride services
• Content must not use sexually suggestive imagery or comment on the physical appearance of individuals.
• Content must not group individuals by ethnicity or gender/call out a specific gender.

Health/Beauty and Cosmetics
• May not make illegitimate or unproven claims about results
• May not allude to diagnose, cure, prevent, treat, or reverse any disease, condition, or illness

Financial Services (Restricted)
• Content must comply with financial governing bodies
• CFDs and Forex can be promoted by managed accounts only, and upon verification by the Publlo team.

• Cryptocurrency is not allowed, with the exception of editorial content from premium publisher sites. The following is explicitly not allowed:
o Digital currency exchanges
o ICOs
o Investment and trading advice
• However, selected countries may decide to run cryptocurrency offers that they deem are valid in their country only. Such offers can be promoted by managed accounts only, and upon verification by the Publlo team.

• Promotions of gambling, or of sites where gambling is facilitated, are generally prohibited. The exceptions are when targeting the United Kingdom and the United States, where certain forms of gambling, such as online casinos, sports betting, and fantasy sports, are accepted. Rummy and Fantasy cricket are also accepted for campaigns targeting India.
• The following services or promotions are accepted:
o Apps promoting free games (such as “social casinos”)
o Physical casinos (as destinations)
o State-run lotteries

Negative Earned Media
• Direct competitors cannot promote negative earned media or content that defames or otherwise compromises an industry competitor

Political Advertisements
• Political content must comply with the local legislation
• Required disclosure
o All political ads must contain clear disclosure of who has paid for the ad.
o The landing page and the site name for the ad should identify: “Paid for by Candidate X for President”, “Paid for by the Committee on Democratic Ideals”, etc.
o In the site name, the “Paid for by” element can be omitted unless the organization promotes third party material.
o The landing page must include a link to contact information for the organization.
o All advertising must clearly identify who paid for the communication and whether or not it was authorized by a candidate and/or organization on the landing page or during the video.
Focus on Facts – Content should contain only neutral or positive stories/positions that are based on facts. Additionally, political advertising cannot give the appearance that Publlo promotes any particular candidate, party, or political agenda.
Speak For Yourself – Even when positive, ads should not falsely speak for political persons or parties. They should only speak from the voice of the actual organization promoting the ad.
Be Positive – Nothing negative. Ads must not humiliate, disparage, or incite against a candidate, party, or population group. All information should be neutral or positive and must be based in fact.
Headlines – Content can call out political groups or leanings in the headline, as long as paid sponsorship is clearly disclosed. Stance language is authorized as long as it does not discriminate against any group, person, or belief.
Images: When selecting images for your campaign please ensure they are relevant to the campaign or cause you are promoting. You may not use images of your competitors.
o Political ads don’t include ads for products or services, including promotional political merchandise like t-shirts, or ads run by news organizations to promote their coverage of federal election campaigns, candidates, or current elected federal officeholders.
o Outside of clearly disclosed political ads (as defined above), taking or expressing political stands is not allowed.

• Personal fundraising for individuals (raising money for a sick person) is not allowed
• General fundraising for businesses and/or products is acceptable
• Clear Disclosure Required:
o “Advertisement” or “Advertorial” must appear clearly and prominently at the top of applicable pages. Disclosures must appear in a placement, color, and font size that is easily read by a reader
o Affiliate marketing sites must clearly disclose any financial relationship between the site and sponsoring advertiser in accordance with governing guidelines.

• Content cannot be copied from another site or violate copyrights. Any plagiarized content without clear disclosure of authorship will not be allowed.
• Content should not include trademarks or logos that are confusingly similar in design to that of third parties
• Links in content must be labeled accurately and must link to the page or pages reasonably expected by the reader.

Thumbnail Images (Including Cartoons or Animations) Cannot Include:
• Nudity or sexual imagery
• Weapons
• Drugs or drug paraphernalia
• Imagery that is designed to provoke, offend, or shock
• Circles or Arrows placed to highlight a specific part of the image
• Violence, gore, or dead bodies
• Graphic images of physical deformities or health conditions
• Zoomed in body parts
• Profanity, offensive, or sexually suggestive text
• Before/After Photos
• Politicians/Celebrities for Product Endorsement
• Political or Religious Symbols
• Symbols or Imagery of Hate Speech

Quality & Appearance
• All images must be relevant to the linked content
• Images must be good quality
• Images must be clear, recognizable, and properly oriented
• Images that have been altered with Photoshop or other graphic editing software will not be permitted
• Images must not include a video player icon

Misleading Images
• Images cannot employ deceptive practices to entice a user to click. These include:
o Images that pretend to be a system or site warning
o Images that use sensational tactics that are not relevant to the source material